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Sitecore Symposium 2012 – Hopes and Expectations


Tomorrow is the Sitecore Symposium 2012 in Amsterdam. I am going and here are some of my hopes and expectations as a Sitecore technician and architect:

Wednesday 9:15, Keynote

First of all, Sitecore has been waving version 7 in our faces for a while. The last year’s conferences were full of promising new features – will this be the time when we hear something concrete?  I therefore hope (although not exactly expect) to hear a keynote with a working demo of Sitecore 7. Michael Seifert is growing into a fantastic speaker, so if he has the product, he will be able to deliver the wow factor.

Wednesday, 15:30: Developer Track, Multiple Ways to Multisite Solutions

One of the eye-catching sessions for me has got to be the multi-site session by Tim Ward. Over the years, we have pretty much delivered multi-site solutions to ALL our clients. I’ll be interesting to get the official Sitecore take on the problem. Furthermore I am very comforted by the fact that Sitecore actually has a take on it – given the problems we have faced historically with lack of multi-site support in some of the official modules.

Wednesday, 14:15: Sponsor Track, Preventing the Language Chaos
Thursday, 11:15: Sponsor Track, Sitecore Translation Strategies and Techniques: Which One Is Right for You?

During the conference, there are talks by two translation/localization vendors: Clay Tablet and Lionbridge. In the last years translation support is one of the key features our enterprise clients request, and it’ll be interesting to see if the vendors gives us some nice technical integration tips. Although I must say, I do expect sales pitches from both sessions.

Wednesday, 15:30: Sponsor Track, Best Practice for Performance Tests Within CMS Installations

The Sitecore Partner Apica has a session about performance testing and best practises. Seeing that this is a techie talk on the sponsor track (which in itself is a contradiction in terms) I’m hoping for a surprise wow experience.

Wednesday, 16:30, Product Track: Building, Connecting and Measuring Communities with Sitecore

Social media and social web features are seemingly always very important to our clients – and why?  “Well because everybody else has it”. In this light, I’m expecting John Field to give me some Sitecore recommendations on how to prove the value – or lack of same – to the clients. Secondly, Sitecore recently purchased a large share of the Danish Facebook integration company KOMFO – I’m hoping for the conference to shed some light on what this collaboration could mean.

Wednesday, 16:30, Sponsor Track: Sitecore and Salesforce – A Compelling Case for Unified Customer Engagement

During the last year, a number of our clients have shown a very keen interest in the CRM integration part of DMS – turning their website into a direct sales tool, integrated with their sales department’s weapon of choice. A nicely done Salesforce/Sitecore integration could give us an additional tool in our integration toolbox.

Thursday, 9:00, Developer Track: Breaking a Million with a Bucket of Items

Buckets are in my world, the next HUGE thing in Sitecore – and something which have been waved around our nose in years. I hope to see massive amounts of data, easily indexed and faceted AND extracted with a nice and neat API. And how does the bucket data tie in with the hierarchy that we know today? Furthermore I hope – well I might even venture an “expect” – to see the concrete implementation and a glimpse of Sitecore 7.

Thursday, 12:15, Product Track: Sitecore Roadmap – Where Are We Going with the Product

This I guess is always a conference must-see. This is where I expect more Azure integration, more social media stuff, more enterprise features, closer integration to ERP and CRM, more app center services from Sitecore etc. etc. Although I hope to see a glimpse of what’s beyond Sitecore 7 and, pretty please, some focus on integration and the development community – and not just new features.

Thursday, 14:00, Developer Track: Become the Marketer’s Best Friend ̶ Using the DMS API to Extremes

The DMS API has never really had any success with the developers within Pentia – and in my view for a good reason: It’s simply not good enough. It just doesn’t have the sleek interface and neatness that the core Sitecore API has. Therefore I’m hoping for an introduction to a clean DMS API in Sitecore 7, although I must admit that I’m expecting an attempt to woo us developers with some features in the current API.

What are your expectations? Hope to see you there!

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